Our History

It all started when Ann Okun became disturbed by the ingredients in the Easter candy given to her two young children. She made it her mission to make some Easter candy she could be proud to feed to her children and soon she was making chocolates for everyone in her family. Then, Ann and her husband Peter decided to sell chocolate pops at a dairy farm near their home in Dracut, MA. They dropped the chocolate pops off and drove the 10 minutes back to their family farm, only to find a message: "The chocolates are all sold out, please bring more."

Peter and Ann were in the process of transforming their farm into a horticulture and Christmas tree farm, and they decided to add a chocolate and gift store into the mix. Thus, Broken Wheel Farm was born. For 18 years Broken Wheel Farm blossomed with flowers, chocolates, and trees.

The Okuns first found beautiful Provincetown, MA during a family vacation to Cape Cod. During that trip the family made numerous visits to the small town at the end of the road and fell in love. It was agreed by the entire family that opening a Fine Chocolate and Fudge shop, with a few naughty additions would be great fun.

After hard work and long discussions the first Purple Feather opened in 2003, in a 165 square foot cottage just 40 paces from where the café is now located.

It was bittersweet for the first few seasons. Their shop in Provincetown was a huge success, but all the chocolates were still made in Dracut. So Peter and Ann took turns operating the shop in Provincetown while making product and running the farm in Dracut. During the 7 months of the year Purple Feather was open, once a week products made at Broken Wheel Farm would be brought to Provincetown and Peter & Ann would have a date night before heading back to their jobs the next day.

After three seasons and children in college Peter & Ann took a leap of faith, closed their farm, packed their mini van, and moved to Provincetown full time. In 2007 Purple Feather Café & Treatery opened its doors and has become a Provincetown landmark ever since.

In 2014 Purple Feather celebrated its 12th year in Provincetown and Ann and Peter Okun celebrated 32 years of marriage, love and working together.

We are most proud of our staff, without which Purple Feather would not have succeeded. Over the years we have benefited from staff coming from all over the world, each putting their own mark on our café.

We see ourselves as a big family, we have our ups and downs, but our goal is always the same. To give our guests the best experiences we can.

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